Publications mentioning witchcraft, negative energies, or curses spread very quickly because they simultaneously arouse excitement, curiosity, and fear.
Communication specialists point out that headlines like “Throw it away immediately” or “This can ruin your life” grab attention and encourage more people to share content without checking it.
Furthermore, when a person is going through a difficult time, it may be easier to believe that an object is responsible than to accept that the problems have ordinary causes.
This phenomenon is known as magical thinking and is found at all ages.
Communication and media studies
The psychological effect of believing that an object is dangerous
The human mind can react with anxiety when it believes an object brings bad luck, even in the absence of real danger.
Some people may experience:
