From a psychological point of view, this type of content tends to generate high attention for several reasons, one of the main ones being that the human brain looks for patterns even where there are none, public figures generate a greater emotional charge and that environments such as cemeteries or memorials increase sensitivity.
THE EFFECT OF SOCIAL NETWORKS
On platforms like Facebook, these types of posts tend to go viral quickly because they appeal to curiosity, invite interpretation, and generate debate in the comments.
Many users even claim to see “something more,” while others attribute it to a completely natural phenomenon.
